Why I Started AIka and Co.-
The agency that began with a unique and never before seen vision.
On February 14th, 2026, people landed on the Instagram page @aikaandco and asked one question:
“What is this?”
Good.
That question was intentional.
Because Aika & Co was never meant to look like anything else.
Let’s be clear.
Aika and Co is a beauty brand strategy and marketing agency.
We work with salons, makeup artists, hair brands, wellness businesses, medspas and founders building within the beauty space.
But more importantly…
We build brands people feel.
The PRoblem?
Most beauty business don’t have a marketing problem.
They have a positioning problem.
They have:
Great services
Strong products
Real skill
But no clear identity.
No defined audience.
No emotional connection.
No strategy behind how they show up.
So they post, they run ads, they stay “busy.” They still don’t convert.
Why i started this
Because I kept seeing the same pattern.
Brands with potential…
Operating without direction.
Trying everything.
Understanding nothing.
Throwing content out and hoping something sticks.
And wondering why it doesn’t.
WhAt WE DO DIFFERENTLY
At Aika and Co, we never start with marketing.
We start with clarity.
Who is your audience, really?
What do they think when they see your brand?
Why should they choose you?
Because marketing without positioning is temporary. It might work for a moment, but it won’t last.
The edge
With over a decade of experience across beauty environments, salons, medspas, and service-based brands, and a degree in Psychology from one of the top 20 Universities in the world…
I’ve developed the ability to look at a brand and immediately identify:
Why it’s not converting
What the audience actually perceives
Where the disconnect is
Not from guesswork. From understanding behaviour.
Where aika & co comes in
We step in at different levels depending on what a brand needs:
Strategic brand audits
Positioning and clarity
Full-scale brand and marketing optimization
Content direction and execution
Because founders shouldn’t have to do everything alone. And growth should be intentional, measurable and scalable.
This is where I break things down.
You’ll see why certain beauty brands win, why others don’t and what actually drives perception and sales. No fluff. No surface-level advice. Just strategy.
If you’re building a beauty brand, you don’t need to do more.
You need to do the right things, in the right order.
Welcome to Aika & Co.
Trending Stories
